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ELLA · DOUGLAS
Verifying Garment
NFC · SN-000001
Leather Hook Dress — front
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ELLA DOUGLAS · SS26 · LOOK II

Leather Hook
Dress

This is your piece. It has a story — here it is.

Owned by you · Day 65
Life so farLive
0 / 20
Edition
0st · Leanne
Owner
0
Day
0
Repairs
0
Care actions
0
Cultural moments
Day 65 of ownershipOngoing
Care logged — conditioning balm appliedDay 65
Present at The New Ownership, Rosewood LondonDay 12
Authenticated by Ella Douglas StudioDay 1
Passport issued · bound to garmentDay 0
The garment · tap a point4 points
Tap a pulsing point to inspect.
Full details
DesignerElla Douglas
CollectionSS26 · LOOK II
Made inLondon, UK
Size6 / 8
SerialSN-000001
Edition1 of 20 · 06 / 20
Your garment's historyYour chapter begins here →
June 2026Cultural moment
Present at The New Ownership, Rosewood London
First public appearance of this piece after issue.
June 2026Authentication
Digital passport issued
Bound to garment. Travels to every future owner.
May 2026Authentication
Authenticated by Ella Douglas Studio
Final inspection signed off.
Feb 2026Milestone
Runway debut — SS26, Look II
Worn opening look at the SS26 presentation.
Jan 2026Origin
Hand-finished in the London atelier
Perforations punched by hand over four days.
Late 2025Origin
Designed by Ella Douglas
Sculpted from a single leather form.
Section 02 / 05
Proof

02·Origin

Authenticated by Ella Douglas Studio
Commodity code · 6204.43

Proof of where it came from, and how it was made.

Made to lastIllustrative

Responsibly-sourced European leather, vegetable-tanned in Tuscany, hand-built in London.

Designed to be repaired, resold and kept — not replaced.

ComponentShareOrigin
Full-grain bovine leather
78%
EU farms · tanned Tuscany, IT
Recycled brass hardware
9%
Birmingham, UK
Regenerated cupro lining
8%
Como, IT
Bonded nylon thread
3%
West Yorkshire, UK
Recycled polyester wadding (GRS)
2%
UK
Recycled ~11%Bio-based ~86%
~26kg CO₂e
Carbon (est.)
~14,000L
Water use (est.)
100%
Renewable energy · atelier
~92%
Manufacturing waste diverted

Illustrative estimates — verification in progress. Leather is water-intensive; stated honestly, not as a green claim.

LWG audited tanneryVegetable-tanned · chrome-freeREACH compliantGRS · recycled waddingOEKO-TEX 100 · lining & thread
The make journey01 → 08

From a single panel of leather to you.

01Hides02Tannery03Hardware04Lining & thread05Cut06Hand finish07QC & passport08You
Credentials · formal summary
EU DPP status
Illustrative. The EU DPP registry is not yet live.
ESPR-ready · pending
Registration level
Each piece in the edition carries its own passport.
Item-level (1 of 20)
GTIN (01)
Global Trade Item Number.
05712345000014
Serial (21)
Unique to this piece.
SN-000001
Economic operator
Party legally responsible for placing on market.
Ella Douglas
Commodity code
HS classification — women's dresses.
6204.43 (illustrative)
Material composition
See garment hotspots for component-level detail.
Leather 78% · brass 9% · cupro 8% · nylon 3% · GRS wadding 2%
Recycled / bio-based content
Across the full piece, illustrative.
~11% recycled · ~86% bio-based
Substances of concern
REACH SVHC above threshold: none. Chromium VI not used.
None declared
Tannery standard
Conceria Lucenti, Tuscany — chrome-free, ~40 days.
LWG audited · vegetable-tanned
Other standards
Illustrative — wadding, lining, thread, EU chemical regulation.
GRS · OEKO-TEX 100 · REACH
Carbon footprint (est.)
Illustrative — verification in progress.
~26 kg CO₂e
Water use (est.)
Illustrative — leather is water-intensive; stated honestly.
~14,000 L
Durability
Full-grain leather + solid brass.
Designed for decades
Repairability
Hardware swappable; material restorable in London.
Fully repairable
End-of-life route
ESPR-aligned circular pathway.
Repair → resell → return
DPP service provider
Operator of the passport service.
IoDF
Data carrier
Both carriers resolve to the same passport.
NFC + QR (GS1 Digital Link)
Aligned with the EU ESPR Digital Product Passport framework. Illustrative for demonstration.
Section 03 / 05
Keep it alive

03·Care

Keep it alive.

One connected longevity loop: keep it → repair it → pass it on.

End-of-life route · ESPR
The longevity loop
Keep it
Clean
Specialist leather clean only.
Store
Padded hanger · dust cover · away from direct heat or light.
Repair it
Hardware swappable · padding re-shapable · material restorable · London-built.
Close the loop
When you're ready, pass it on.
Section 04 / 05
3 watching now

04·Resale

Live activityAcross edition
0
watching now
0
Collective members
0%
avg of retail
Resale value · 24 months+ holding
M0M24
+8% over retailHolding value

Hand it forward.

Effortless transfer inside the passport. A members-first marketplace. Value retained — every step you keep.

Suggested asking price£1,450£1,700
£1,600
You receive
£1,600
Of retail · £1,800
89%
Value retained — every step you keep.
Four guided steps · condition → price → list → transfer
Section 05 / 05
Owner doors

05·Access

The New Ownership CollectiveFounding

Leather Hook Dress

Member · Leanne
Verified
Edition
06 / 20
Member since
June 2026
Tap to flip ↻
Serial
SN-000001
Edition
1 of 20 · 06 / 20
Provenance summary
Present at The New Ownership, Rosewood LondonJune 2026
Digital passport issuedJune 2026
Authenticated by Ella Douglas StudioMay 2026
Runway debut — SS26, Look IIFeb 2026
Tap to flip ↻
Owner-only doors
4 / 4 unlocked
From the studio
12 June 2026
A note from the atelier
We are opening the studio to founding members for a single afternoon in July. Reply to your member email to RSVP.
04 June 2026
Film · Hand perforation
A short film of how the perforations are made — releasing to members next week.
29 May 2026
Next drop
A small follow-on to Look II will be made available to Founding Members first.
Also from the studio

Pieces Leanne may like, chosen by the atelier.

A small, hand-made companion series — released alongside SS26 and built on the same bench. No newsletters, no nudges. Just two things we thought you'd want to see.
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