Illustrative — wadding, lining, thread, EU chemical regulation.
✓GRS · OEKO-TEX 100 · REACH
Carbon footprint (est.)
Illustrative — verification in progress.
✓~26 kg CO₂e
Water use (est.)
Illustrative — leather is water-intensive; stated honestly.
✓~14,000 L
Durability
Full-grain leather + solid brass.
✓Designed for decades
Repairability
Hardware swappable; material restorable in London.
✓Fully repairable
End-of-life route
ESPR-aligned circular pathway.
✓Repair → resell → return
DPP service provider
Operator of the passport service.
✓IoDF
Data carrier
Both carriers resolve to the same passport.
✓NFC + QR (GS1 Digital Link)
Aligned with the EU ESPR Digital Product Passport framework. Illustrative for demonstration.
Section 03 / 05
Keep it alive
03·Care
Keep it alive.
One connected longevity loop: keep it → repair it → pass it on.
End-of-life route · ESPR
The longevity loop
Keep it
Clean
Specialist leather clean only.
Store
Padded hanger · dust cover · away from direct heat or light.
Repair it
Hardware swappable · padding re-shapable · material restorable · London-built.
Close the loop
When you're ready, pass it on.
Section 04 / 05
3 watching now
04·Resale
Live activityAcross edition
0
watching now
0
Collective members
0%
avg of retail
Resale value · 24 months+ holding
M0M24
+8% over retailHolding value
Hand it forward.
Effortless transfer inside the passport. A members-first marketplace. Value retained — every step you keep.
Suggested asking price£1,450 – £1,700
£1,600
You receive
£1,600
Of retail · £1,800
89%
Value retained — every step you keep.
Four guided steps · condition → price → list → transfer
Section 05 / 05
Owner doors
05·Access
The New Ownership CollectiveFounding
Leather Hook Dress
Member · Leanne
Verified
Edition
06 / 20
Member since
June 2026
Tap to flip ↻
Serial
SN-000001
Edition
1 of 20 · 06 / 20
Provenance summary
Present at The New Ownership, Rosewood LondonJune 2026
Digital passport issuedJune 2026
Authenticated by Ella Douglas StudioMay 2026
Runway debut — SS26, Look IIFeb 2026
Tap to flip ↻
Owner-only doors
4 / 4 unlocked
From the studio
12 June 2026
A note from the atelier
We are opening the studio to founding members for a single afternoon in July. Reply to your member email to RSVP.
04 June 2026
Film · Hand perforation
A short film of how the perforations are made — releasing to members next week.
29 May 2026
Next drop
A small follow-on to Look II will be made available to Founding Members first.
Also from the studio
Pieces Leanne may like, chosen by the atelier.
A small, hand-made companion series — released alongside SS26 and built on the same bench. No newsletters, no nudges. Just two things we thought you'd want to see.